[Branding] [Art Direction] [Roll Out]
A complete brand identity was required for a new business selling ex-military vehicles online to the general public. The task was to develop a brand that reflected the unique product benefits and appeal to our audience, driving awareness and sales.
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/23d95d5934abd9f0ab23d2f3f39fb0e0/ec60d4f1-809a-4952-8510-ffcdda241061_rw_1920.jpg?h=4fbcb1659118baa9e50b7320357e340a)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/23d95d5934abd9f0ab23d2f3f39fb0e0/ffa7ea2d-1221-493a-913a-c9baf96e4651_rw_1920.jpg?h=1bf1d7ef4f62788f67dd45fc94d00bdd)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/23d95d5934abd9f0ab23d2f3f39fb0e0/8372cef1-e76a-4bd8-a4b7-6fa3c1296d9c_rw_1920.jpg?h=9a8ebdfea63d6ec33e10eb258d396e79)
A series of "indestructible" metal street posters
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/23d95d5934abd9f0ab23d2f3f39fb0e0/9f69f092-77be-4647-b4ee-f96bb0f97ffe_rw_1920.jpg?h=a0fc49e148f3955ba61601c6162c46d1)