[Creative Concept] [Art Direction] [Rollout]
Creative Partner: Andy Russell
Avène is regarded as one of the best in the market for people with sensitive skin. Its sunscreen range offers the highest SPF protection across the broad spectrum of UV rays for the most sensitive skin types.
Launching its new ‘Strong Sensitive’ positioning for the Avène sunscreen range, we used Pitt’s inspirational life story, drawing on her strength in adversity and her sensitive instincts as a mother to highlight the benefits of the product range, for which she is the brand ambassador.
