[Brand] [Art Direction] [Packaging Design] [Illustration]
Henry Blooms Health Gels are a new product to enter the health & wellness market. The challenge was to create a pack design that embodied the health benefits, as well as to appeal to a young, wealthy Chinese market looking for a product that was both fun, luxurious and beneficial.
Below were the various concepts that were put forward to client. Guess which one was chosen :)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/23d95d5934abd9f0ab23d2f3f39fb0e0/49415e16-3e5e-4689-99af-fea46c499475_rw_1920.jpg?h=697a474f4e067934a2df7e7f08f9f58d)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/23d95d5934abd9f0ab23d2f3f39fb0e0/d06bccb3-94b4-49fb-b52b-1e695d0733ce_rw_1920.jpg?h=4f5575d1d4770bee57d97451bdf5401e)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/23d95d5934abd9f0ab23d2f3f39fb0e0/7184509d-d284-4a7f-9f87-3505077fbf20_rw_1920.jpg?h=4b903a341af8108cf642299ab8b9eaa7)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/23d95d5934abd9f0ab23d2f3f39fb0e0/4e6372a1-2261-43ea-b8f9-f25574268373_rw_1920.jpg?h=e257ba00f397a52d5d6eb1f8c6fa398d)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/23d95d5934abd9f0ab23d2f3f39fb0e0/0b0a8ae8-189c-4990-b2cc-2b0f05f89538_rw_1920.jpg?h=a8d35cc64aa6443996d4f0e788f4fbb6)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/23d95d5934abd9f0ab23d2f3f39fb0e0/49790e6f-79f1-480b-b1c0-de89783e96aa_rw_1920.jpg?h=830dd8222d002e826fd65a7a87183da5)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/23d95d5934abd9f0ab23d2f3f39fb0e0/f8a6a2fa-bcb9-4b06-a01e-d691ad33652d_rw_1920.jpg?h=0d958efe7a651a3805c199154f097273)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/23d95d5934abd9f0ab23d2f3f39fb0e0/ab064f81-bf9d-46e2-8bfc-885a5a0425e9_rw_1920.jpg?h=b5563ece6218cb1faf5acc154c806f62)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/23d95d5934abd9f0ab23d2f3f39fb0e0/3e12c5b3-5543-401d-bc7a-9859f118f2e7_rw_1920.jpg?h=117b68c649ea9f311de3839ab07d57eb)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/23d95d5934abd9f0ab23d2f3f39fb0e0/04b076c4-013d-4883-9614-276b6849098a_rw_1920.jpg?h=1d3183f4ffc162c644f5726a734deb2c)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/23d95d5934abd9f0ab23d2f3f39fb0e0/f4a737d4-7212-405a-a203-1bc788c24bed_rw_1920.jpg?h=eb49e8367790ce96f0e97e9def7e0533)