[Brand] [Art Direction] [Packaging Design] [Illustration]
Henry Blooms Health Gels are a new product to enter the health & wellness market. The challenge was to create a pack design that embodied the health benefits, as well as to appeal to a young, wealthy Chinese market looking for a product that was both fun, luxurious and beneficial.
Below were the various concepts that were put forward to client. Guess which one was chosen :)