Life insurance is a negative category that leverages guilt and fear as emotional drivers to purchase. We challenged the category – setting out to portray life insurance not as an act of fear but as one to be celebrated as a selfless act of love.
The task was to turn InsuranceLine into a brand that sees greatness in caring for your loved ones and celebrates everyday Aussies who put their family first as Great Australians.
Assisted the Design Lead on Brand Identity • TVC Supers • Press Templates • DM • eDM • Website
