[Creative Concept] [Art Direction] [Rollout]
Creative Partner: Andy Russell
Awards:
• 2020 Webby Awards Nominee
• 2019 Facebook Internal Awards – Best Use of Platform
Buying gifts for anybody can be tricky, but buying gifts for dads can feel practically impossible. With Father’s Day around the corner, Afterpay wanted to tap into this insight to create a campaign that helped people find the perfect gift, showed off the diversity of their retail partners and made dads more than an afterthought.
We partnered with Facebook to bring to life the idea of Dadvice, with a FB Messenger gift suggestion chatbot quiz and quirky spots celebrating quintessential dad personas that ran on social.
